Netflix approached us with a visionary project: to develop and produce an original series that would celebrate Black photographers and their invaluable contributions to visual storytelling. This collaboration resulted in Strong Black Lens, a 6-part digital series designed to highlight the power of photography in shaping narratives and creating lasting legacies from a uniquely Black perspective.

Showcase Black Talent: Highlight the work and stories of phenomenal Black photographers and image-makers.

Engage Viewers: Create compelling content that sparks conversations between creators and consumers.

Promote Netflix Titles: Subtly integrate Netflix’s existing slate of relevant content within the series.

To bring Strong Black Lens to life, we crafted a series that was both visually stunning and intellectually engaging. Each episode was meticulously themed and structured around dynamic conversations, ensuring a rich viewing experience.

Storytelling through Photography

Setting: A blend of studio interviews, on-location shoots, and intimate behind-the-scenes footage.

Narrative: Each episode centers on a specific theme, exploring the photographers’ personal journeys, their creative processes, and the profound impact of their work on both their subjects and audiences.

Visual Style: A mix of vibrant, high-quality visuals that capture the essence of each photographer’s style, combined with clips and titles currently streaming on Netflix to provide context and highlight talking points.

Interviews: In-depth conversations with photographers, image-makers, and cultural critics, providing a multi-faceted perspective on the art and its significance.

B-Roll Integration: Seamless use of Netflix’s content as B-roll to reinforce themes and subtly promote relevant titles available on the platform.

Episode 1: “Owning Our Image”

Explores the unique power of Black photographers in telling authentic stories. Our featured photographers discuss the impact of having Black creatives behind the lens and how it shapes our shared narratives.

Episode 2: “Find Your Light”

Examines the importance of lighting and representation. Experts discuss techniques for properly illuminating all skin tones and highlight the work of Netflix’s unit photographers.

Episode 3: “Focused On The Fight”

Highlights how photography captures pivotal moments in society. Photographers reflect on documenting critical historical events and the responsibilities that come with it.

Episode 4: “Legacy Through The Lens”

Pays homage to iconic photographers like Gordon Parks while celebrating contemporary legends. Discussions focus on legacy and inspiration within the field.

Episode 5: “First Frame”

Debates the merits of natural talent versus formal training in photography. Various perspectives are shared on this age-old discussion.

Episode 6: “Frame of Mind”

Addresses the mental health challenges faced by photographers. Our featured photographers share their strategies for maintaining well-being while pursuing their creative passions.

1. Teaser Trailers: Released across social media platforms to generate buzz and anticipation for the series.

2. Episode Previews: Short clips highlighting key moments and themes from each episode, shared on Netflix and partner channels.

3. Interactive Engagement: Online discussions and Q&A sessions with featured photographers, allowing viewers to delve deeper into the series’ content.

• Widespread Recognition: Strong Black Lens received acclaim for its insightful and powerful portrayal of Black photographers and their work.

• Increased Viewership: The series attracted a diverse audience, boosting engagement with Netflix’s platform and its featured content.

• Cultural Dialogue: Sparked meaningful conversations about representation, legacy, and the role of Black photographers in shaping cultural narratives.

Leading the development and production of Strong Black Lens for Netflix was a transformative experience. Our team successfully created a series that not only celebrated the talent and stories of Black photographers but also engaged and educated viewers on the profound impact of visual storytelling. This case study exemplifies our ability to produce content that is both artistically compelling and culturally significant, reinforcing our commitment to championing diverse voices in media.